Content Repurposing: Maximize One Piece of Content
Of course, content creation moves at such a breakneck pace that sometimes it feels like you’re on the clock, cranking out new high-quality material. Well, let me share a secret with you: you don’t have to reinvent the wheel.
Content repurposing to maximize one piece of content is one of the strong tactics that allow you to reuse one content in several formats, amplifying its impact on different platforms. When implemented well, it saves time and effort while increasing the reach of your message to make it resonate across diverse online groups.
Below, you’ll find an explanation of exactly what content repurposing is, how to maximize one piece of content, why it’s so integral to your content strategy, and some real tips on how to turn blogs into videos, get the most out of social media, and distribute content effectively.
What Could Content Repurposing Be?
Content repurposing takes something that you have already made, such as a blog post, podcast, or video, and turns it into different formats so that it may be consumed by new audiences or even your existing audiences again. Instead of creating new content time after time, you maximize what you already have. This saves you not only time but also resources, and reinforces your message across different channels.
Gary Vaynerchuk often talks about that a single piece of pillar content (like a keynote or blog) can be broken down into smaller pieces for other platforms.
“In a volume-centric creative world, it’s about creating more context for the audience you’re trying to reach and more context on the platforms that you’re distributing on.”
– Gary Vaynerchuk –
Consequently, repurposing is about maximizing efficiency. You break down a greater piece of content into smaller, more digestible pieces, or you reformat it for another platform to widespread its impact.
Why Repurposing Your Content Matters to Your Bottom Line
A winning content marketing strategy revolves around maximizing the value of every piece of content you develop. Want the big perk of repurposing? You increase your content’s reach. A long blog post may act well on your website, but maximizing this one piece of content by breaking it down for social media or turning it into a podcast could be engaging to people who love snappier content or would rather listen than read.
Another strong benefit is message reinforcement. It is said that your prospects must hear or see something about seven times before they take any action; that’s what is called the “Rule of Seven.” By repurposing your content across different platforms, you are sending soft reminders to the audience tilted at your message—increasing your chances of turning them into customers or followers.
Practical Ways to Repurpose Content
Now that we have covered the “why,” let’s get into the “how.” Following are some quite straightforward ways to repurpose your content for maximum effectiveness.
- Turn Videos from Blog Posts
One of the simple yet powerful ways to repurpose a blog post is by transforming it into a video. Video is among the most captivating types of content, and platforms like YouTube, TikTok, and Instagram have huge audiences visiting every day. So, take out the key talking points from your blog post first, and then create a small explainer video or a "how-to" video. For example, if you have written a blog on "5 Tips to Optimize Your SEO," you can break each tip down into a quick video, adding visuals or even just a simple voice-over. And don't worry if you are not in a professional studio setting; authenticity often trumps perfection. For example, tools such as Lumen5 or InVideo make it really easy to turn text into videos with just a few clicks. - Convert Data-Heavy Information into Infographics
If your content is heavy on data, reworking it into an infographic will make it more shareable and digestible. Infographics are also ideal for visually-centered platforms like Pinterest and LinkedIn. Take the key statistics and takeaways from your blog, and with design tools like Canva or Piktochart, whip them into sleek, visual formats that are easy to share. - Repurpose Webinars to Blog Posts or Podcasts
Webinars are replete with useful content, the reuse of which can be very easy. In order to put this into practice, take a recording of the webinar, transcribe the conversation, and you will have a blog post. Alternatively, you could use tools such as Descript that allow extracting the audio and releasing it as a podcast. This way, your audience can choose how they would want to consume the content: either by reading, watching, or listening. - Develop Blog Promotion Social Media Teasers
One of the simplest and most impactful strategies to reuse blog content is to craft and publish on social media. For example, pull quotes, stats, or takeaways from your blog post and build bite-sized bits of content for Twitter, Instagram, LinkedIn, or Facebook. Then adding amazing visuals to such snippets with the help of Adobe Spark or Pablo by Buffer can increase engagement and shares. - Construct SlideShare Presentations based on Blog Posts
But if your target audience is professional or B2B, repurposing blog posts into slide decks is among the best things to do for LinkedIn or SlideShare. For that reason, take your post and break it down into concise bullet points before presenting it in a tidy slide deck via Google Slides or PowerPoint. This reinforces the message and cements you as a thought leader in your industry.
Distribute Your Repurposed Content Wisely
Repurposing is half the battle; getting that content in front of the right audience is quite another. So, make sure you’re maximizing your distribution by sharing your repurposed content on a variety of platforms.
- Cross-post on Social Media: Once you have reshaped the content, use it across your social channels by writing a platform-specific message for each.
- Leverage Email Newsletters: Keep your subscribers in the know using your newsletter by including snippets from your blog or video.
- Influencer Collaboration: Partnering with industry influencers allows you to extend your content’s reach to fresh audiences by leveraging their credibility and established networks.
- Paid Promotion: Reach more of your audience and increase that valuable content's visibility on Facebook, Instagram, or Google.
Let Your Content Work for You
Repurposing content is more than a smart timesaver; it’s key to building a robust content marketing strategy. Either turn the blogs into videos or infographics, or craft social media snippets, but the significant idea is to squeeze out the benefit of every single piece of content you put out. This will make you more productive and ensure that your message reaches and moves as many hearts as you target. When done right, repurposing content can be your secret weapon in an awfully crowding digital landscape.
Ready to Maximize Your Content's Potential?
Repurposing your content is one of the wisest ways to get more value from your hard work, but creating diverse, engaging formats takes time. Whether you need high-quality video creation, optimization for social media, or SEO-focused content creation, we can help upscale your reach and grow your brand. Let us take your content to the next level. Contact us today – by clicking on our logo below – to learn more about our custom content creation and editing services and see how we can help you succeed across multiple platforms!
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