Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us enhance your browsing experience by remembering preferences, providing essential functionality, and gathering anonymized statistical data.

2. Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the basic functioning of our website. They enable core functionalities, such as security features, form submissions, and privacy preferences.
• Performance and Optimization Cookies: Our website uses caching and optimization tools, including W3 Total Cache and Autoptimize, which may set cookies to ensure faster load times and improved performance. These cookies help us enhance site responsiveness and provide a better user experience.
• Analytics Cookies: We use Google Analytics (via Google Site Kit) to collect data on how users interact with our site, helping us improve content and functionality. These cookies track actions such as page views, time spent on the site, and user interactions but do not directly identify you.
• Consent Management Cookies: To comply with GDPR, CCPA, and other privacy regulations, we use Complianz GDPR/CCPA Cookie Consent. This tool manages user preferences regarding cookie usage, storing consent choices to ensure they’re honored on future visits.

3. Social Media and Embedded Content

Our website includes links to social media platforms and embedded content that may place cookies on your device. These third-party services collect data based on your interactions, such as watching a video or sharing a page. These services include:

• YouTube: Embedded videos from YouTube may place cookies on your device for tracking interactions and viewing preferences.
• Social Media Links: We link to Facebook, Instagram, LinkedIn, Twitter (X), Xing and WhatsApp. These platforms may collect data when you interact with their links on our website, subject to each platform’s privacy policy.

4. Marketing and Tracking Cookies

We use certain plugins that may enable limited tracking for marketing and user engagement purposes:

• Brevo (formerly Sendinblue): Manages email communications and newsletter subscriptions. Brevo may set cookies to manage subscriptions and track interactions with emails.
• Popup Maker: Used for promotional popups on our website, which may set cookies to track user interactions and display frequency.

5. Third-Party Cookies

In addition to our own cookies, we use third-party services that may set cookies on your device. These include:

• Google reCAPTCHA (if used in forms): Ensures website security by distinguishing between human users and bots.
• Rank Math SEO: May collect usage data to enhance search engine optimization.
• Social Media Platforms: YouTube, Facebook, LinkedIn, Instagram, Twitter (X), Xing and WhatsApp may collect data through their embedded links, even if you’re not logged into these services.

6. Cookie Consent

Upon your first visit, you’ll be presented with a cookie consent banner where you can choose to accept or customize cookie preferences. By continuing to use our website without changing settings, you agree to the use of cookies as outlined in this policy.

7. Managing Cookies

You can control and manage cookie settings through your web browser. Most browsers allow you to view, disable, or delete cookies. Please refer to your browser’s help section for more information on how to manage cookies, though note that disabling certain cookies may impact site functionality.

8. Additional Information

Each third-party service we use operates under its own privacy and cookie policies. For more details on their data practices, please refer to their official privacy policies.